Increasing Customer Loyalty
Proper utilization captures your customers in-venue and allows for continued communication directly to the cell-phone in the future resulting in additional visits and revenue. Mobile-Marketing or “texting” your customers is the single best way to encourage additional visits throughout the year. Continuing to stay in front of your clientele who already enjoy Dave & Buster’s helps encourage Top-of-Mind awareness and increases repeat visits. Text Messages are read 97% of the time and mobile response rates range between 4-22% depending on value of promotion.
Combining the “Mobile Call-to-Action” with traditional campaigns like outdoor, radio, print, etc increases the effectiveness of those media more than 3x according to recent studies. “Mobile” delivers new Clients. Adding a Mobile “Call to action” gives every traditional advertising and marketing channel the chance to be a lead generator. Marketers have been preaching for decades that it takes 6 touches to gain top-of-mind awareness with potential customers. Use enticing “mobile only” offers to grab them in 1 touch and then use Mobile to turn them into Loyal customers. Whether it is Outdoor, Radio, Newspaper, Direct Mail, or some other type of traditional media, an interested “potential” Fan must only be exposed once if the media has the power of a Mobile “Call-to-Action” centered in the ad, and then you got’em.
Track Effectiveness of Traditional Advertising
For the first time ever Short-codes show quantifiable results of traditional campaigns. The result is cost-savings by cut-backs on media that do not provide a Return-on-Investment. “Mobile” saves wasted Ad dollars” Putting a Mobile call to action with any traditional advertising allows you to see if your customer base is listening and reacting to those ads. Companies are using the quantifiable/measureable data and making budget cuts and recommendations based on the findings. Measure your marketing results, and decrease spending while increasing results!
Real-Time Notification and Updates
Instantly connect with your clientele in-venue or out with interactive engagements like; polls, games, giveaways, or even send Food Specials and VIP Specials and event reminders to drive additional revenue. Today there is no question that brands can drive revenue by talking to their customers at the speed of Text